eCommerce Survey Results – Online sites V’s retail online sites!
A recent survey done in the USA found that if shopping online, the majority prefer to buy from an online marketplace like Amazon or eBay rather than a retailer like Target.
The study by loyalty marketing provider Clutch, who surveyed 1,000 US online shoppers that had made an online purchase in the seven days preceding the poll. According to the survey, respondents were more than twice as likely to prefer an online marketplace (69%) over a retailer’s website (31%).
For the most part it was stated that price was a driving factor for those shopping via online marketplaces.
Other reasons given in the survey as to why they prefer to shop using the online platforms was because they find it simple, quick and easy to compare prices.
Whilst almost one in five stated they were likely to purchase multiple items from different retail brands.
Of the 31% surveyed that stated they would more likely purchase from a retail department stores website, again the majority stated price as the primary factor in their decision to purchase.
When asked about using discount coupons, only about 37% responded yes, to regularly using them.
Roughly a quarter of those surveyed said they were more likely to purchase a known and trusted brand. Only around 17% said they preferred sites that allowed them to pick up the items in-store.
Surprisingly the fact that online shopping meant no more standing in ques or fighting for shopping centre carparking and battling the weather elements, this did not rate highly as reasons to why they would shop online, however one would think there may have been a difference if the survey was taken in winter or around the Christmas holiday break.
Fact is it really doesn’t matter which way you look at it, eCommerce is a business that is in a major growth period around the world and there are no signs of that decreasing, in fact most analysts say that eCommerce is only in its infancy and is a major growth industry as we move forward.
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